The magic of words

Words - they are all around us.

We see them on our walls, clothing, screens and scriptures.

Words can be uplifting, offensive, silly or serious. They possess the power to guide and control and they pack the potential to liberate and inspire. 

My name is Adam and I’m a magician, only my props are my words.
Along with sleight of hand I use sleight of mouth to explore the way language can influence, shape and transform our reality. 

I am the wordsmith magician

The Magic of Words is a mind-blowing, educational show/presentation which explores how language shapes our mindset, relationships and environment.

Interactive and engaging throughout, Adam demonstrates how the words in which we speak and think have a magical ability to transform our lives and the world around us.

Contemporary and relatable, themes of mental health, teamwork, sustainability and mindset are presented in an enchanting, magical fashion. Awe and wonder are powerful catalysts for transformation.

Designed for curious minds, The Magic of Words draws upon a lifetime of experience from magician Adam Axford, a former hypnotherapist and life coach who has focussed a fifteen year career on unveiling the magic of words. 

And the secrets are now yours.

Some familiar clients

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