


The Future is MAGIC
The Future is MAGIC
I’m Adam Axford, Magician & Wordsmith.
I craft moments that rekindle the magic within us, snapping people out of normality and into a world where anything is possible.
"One thing we discussed after the show, aside from how incredibly amazing Adam’s tricks were, and his poetry, and the flow of the show, was that his words are uplifting & empowering. We left feeling good about ourselves with excitement about what life holds. A wonderful magic spell"
- OTHERWORLD BYRON BAY

Dreamweaving
Dreamweaving
Words are magic - that’s why it’s called spelling.
With a mix of tricks and wordplay, I move people from passive character to active author, empowering them to shape their future and dream BIG.
My work ignites teams and organisations to connect more authentically, speak truth to power, and show up with rejuvenated hope for tomorrow.
Here are some legends I've been fortunate to work with:

"Adam joined us at Google Sydney as part of our surprise and delight activities to welcome employees back. It was beyond expectations! Adam dazzled and wowed our employees by drawing people into his world of wordsmith magic as he roved around our buildings. Adam is a master of his craft and his ability to adapt to different audiences and environments offers unique creativity in the opportunities you can partner with him on. Thank you Adam and see you again soon!"
How my MAGIC can help YOU
How my MAGIC can help YOU
As humans, we forget 95% of our daily lives, evaporating into the ether.
That remaining 5% is where I come in - crafting experiences that shatter our limiting beliefs and illuminate the incredible things we are capable of achieving.
I perform the tricks. The magic is what unravels thereafter.
20 years deep, there’s no crowd I haven’t wowed. Discover how my magic will transform your people.

Winner of the People’s Choice Award, 2025 Grand Slam Poetry Finals, Sydney Opera House
Bookings & Enquiries
Bookings & Enquiries
If you have an audience in mind I'd love to hear from you.
We can create something incredible.

"Adam is a versatile master of his craft"

"Phenomenal talent & a pleasure to work with"
- HUMAN INSIGHT CONFERENCE
"Adam is AMAZING!
We are still buzzing"
- QBE & the NSW Swifts

"Compelling. Captivating. Mesmerising!"
- NECA


Riddle & Rhyme
Riddle & Rhyme
Riddle & Rhyme is a book of mind expanding riddles which feature in my keynotes, shows, and performances!
You can grab a copy here - its the perfect gift.
