Magician & Wordsmith
Tales of a Trickster
Hi, I'm Adam Axford - a magician, poet, and author, offering dynamic performances and interactive sessions.
London born & raised, and living on the wrong side of the law, I moved to Sydney to start afresh & pursue my dreams.
Learn about my story below.
2010 2015 2024
Origin
Throughout youth I worked on street markets across London, selling dodgy products with my father.
We were a cheeky, charming, wheeler-dealer duo, with a gift for connecting with crowds.
Our reputation grew as business expanded, and things got out of hand...
Catalyst
After multipole police house-raids and a lengthy investigation, my father was convicted of copyright infringement for the largest counterfeit DVD operation in UK history, and was sentenced to prison.
The fine was colossal. Our family was broken. Reality was shattered.
Feeling defeated at 20 years old, I was faced with a choice. Would I continue on this path, or carve myself a new one?
It was time to repurpose my devious creativity into something greater.
Metamorphosis
In my darkest times, I rediscovered a childhood love for magic tricks.
Those misguided skills of cheating, stealing and deceiving, found new purpose and a sense of redemption.
When focused correctly, even our worst attributes can be used to create laughter, joy and wonder.
Doubling down on training, books & courses, I hustled up some gigs and went pro.
Evolution
Performing magic took me around the world.
Shows in Frankfurt, Abu Dhabi, Perth and beyond, showed me the real magic of being at service to others - sharing a glimpse of whats truly possible.
It was time to give these tricks some deeper meaning.
Integration
As a passionated poet (and a nerd for wordplay), I nervously snuck rhymes & spoken-word into my shows.
To my surprise, audiences were captivated by my storytelling. I entered some poetry-slams and won a bunch of prizes.
By weaving words & magic together, I created my own genre.
And by integrating lessons from this crazy journey into shows, sessions, and keynote presentations, my work now resonates with audiences in a relatable, authentic way, that transcends entertainment.