Adam's unique story leads the way
learn about Adam's purpose and why
he's more than a magician
"when you align your passion with what
the world needs, that's when you
discover your purpose"
- Adam Axford
in 2014 Adam moved from London to Sydney with
a purpose and challenge:
to support himself only through the
pursuit of his passion.
no part time job. no side hustle. no plan b. the commitment remains to this day and the results are evident in his delivery.
timeless. effortless. excellence
from humble beginnings, Adam worked from age 12 as a market trader in multicultural east London, refining skills of coercion and influence.
a protege of his father - a retired firefighter turned piracy kingpin - Adam broke away from dishonest dealings upon his father's imprisonment in 2006.
vowing to use his skills to create good in the world, Adam studied hypnotherapy and NLP, eventually coaching others through
rekindling a childhood interest, his lifetime lessons in language, deception and human interaction gave birth to an integrated purpose - inspiring the world through magic.
adam's shows, talks, videos and performances have inspired thousands, leading to collaborations with ftse 100 companies, 15 local governments and international brands and events.