

Create like MAGIC
I’m Adam Axford.
Magician. Poet. Creative Rulebreaker.
Discover how I challenge people to rewrite the rules and dream BIG.
Start a conversation

Words are MAGIC
Introducing Riddle & Rhyme
A book of rhyming
riddles designed
to tease your brain and
blow your mind
Treat yourself.
Get your copy here
Rewrite the Rules
Growing up on street markets in London I discovered how the stories we tell ourselves often hold us back.
Fusing my NLP skills with some misdirection, I challenge people to break limiting beliefs and step into their power.
Sounds like magic, right?
See for yourself.
What changes when Adam’s in the room

Attention gathers and energy builds
as Adam captures the crowd
Gasps, cheers, and laughter
create a shared presence
People begin questioning the narratives that bind them
Wonder & Awe give way
to hope & possibility
Individuals leave energised, empowered to reconnect
with their own MAGIC
“Adam is elite, raw, funny, and vulnerable… with a sprinkle of MAGIC!”
SHELLEY MCELROY

Delivering elite experiences for premium clients.


WOOLWORTHS
"It had everyone talking afterwards. What really resonated is how Adam truly embraced our messaging and wove it into the experience."
OTHERWORLD
"Adam’s words shifted how we see ourselves and what’s possible, leaving us hopeful for what’s next."

How Adam can help you
​On Stage
Energising keynotes that shift perspectives and challenge convention.
​Workshops
Creative workshop sessions for teams and organisations.
Up Close
Interactive moments of awe that become lasting memories.​​​​
Let’s explore what’s possible
Start a conversation



